Remember this: Before you make a single sale, you must understand how much money you’re investing in running your business. In fact, understanding how much money you’re paying just to exist is crucial for driving your sales functions. However, that doesn’t mean they’re not important numbers to note. When you’re regularly paying for expenses like salaries, rent, or insurance, you’re unlikely to encounter any sudden spikes. Unlike COGS, OPEX doesn’t fluctuate with your sales numbers. And if your margins are considerably lower, it alerts you to the necessary changes you need to make.īut Don’t Forget to Pay Attention to OPEX, too This essential piece of data allows you to determine whether you’re keeping up with the market. How do I size up against the competition? Your gross margin percentage is a good measurement for comparing your business to other similarly-sized companies in your industry. Use this metric to determine whether you need to raise your prices, or find a new supplier who will charge you less. If it starts to creep up, it typically means your cost of goods sold is increasing, but your prices have remained stagnant. Savvy business owners are always on the lookout for their GM% because it helps them to answer the following questions:Īm I charging enough for my product/service? A healthy gross margin percentage is steady or declines over time. Next, divide your gross margin by your revenue, and you’ll end up with your gross margin percentage. Subtract your costs of goods sold from your revenue, and you’ll end up with your gross margin (GM). When you start paying attention to COGS, you’ll notice that the numbers fluctuate based on the amount you sell. Even if you’ve shuddered your doors for a month or put a halt on sales, you’re still responsible for rent, insurance, salaries, and utilities. OPEX, or Operating Expenses, reflect the indirect costs associated with running a business. COGS, or Cost of Goods Sold, are the expenses that relate directly to the product or service you’re selling.įor example, a restaurant owner purchases food for his recipes, or a T-shirt manufacturer buys cotton for his clothes. OPEX – What’s the Difference, Anyway?įorgive us finance nerds for getting too granular, but we’ve got to differentiate between the money leaving your account.īut first, let’s define each. Keep reading to understand these two definitions impact your business’ financial wellbeing.ĬOGS vs. Two of the most important factors to look into?Ĭost of Goods Sold and Operational Expenses. And sure, we appreciate the candor.īut the reality is, a million little details go into protecting that bottom line, and making sure you walk away with the amount of profit you deserve. Business owners tell us this all the time.
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